Part of the Firstfloor Network.

Tagged: ground effect

GROUND EFFECT ON FACEBOOK

Posted by Caleb on Tuesday, July 13th, 2010

Well given that Ground Effect is an online only shop (providing rad cycling gear) it’s a little funny it’s taken them a while to get into the whole social networking thing. That said they still haven’t got a twitter account. But as of what looks like a few weeks back they now have a Facebook site where you can tell them how much you love them, or don’t (those are the perils of entering the online social networking community). You can friend Ground Effect here.

SURFING IS BETTER THAN MOUNTAIN BIKING

Posted by Caleb on Friday, January 29th, 2010

Or so says Laurence Mote from Ground Effect, pictured here about to tuck into a sweet barrel on the Sumner Bar.

SHINE YOUR LITTLE LIGHT

Posted by Caleb on Sunday, June 21st, 2009

photonmax

Last winter I ponied up and bought a set of NiteFlux Photon Max lights, they were bright, but the beam was a bit narrow and I was sketching out if things got fast. After a summer sitting in my garage I pulled them out only to find that things weren’t as I’d left them. The manufacturer assured me it was a fault now remedied and sent, as a replacement, the next model up in the current range. Which is this 1350 lumen, ultra wide bad boy. READ MORE